2024

Zurich University of the Arts

Focus

Interface design

Usability

Main skills

Figma Prototyping

Data Analysis

Feedback Integration

Notable methodologies

Participatory design

Human-Centered design

ZVV Redesign

About

This project focuses on the redesign of the interface found on ticketing machines in Switzerland. Through an iterative, research-driven process, an existing interface was recreated with the input and feedback from various users. The goal is to increase clarity and align the interface's functionality with users’ needs.

Process

The project began with research into current AI usage patterns, especially around personalization and digital assistance. We then designed a conversational AI that asked light, seemingly harmless questions to build a profile of the visitor. This persona was then used to simulate decisions or behaviors on their behalf within the installation. Great attention and time was paid towards the presentation of the work. It presents itself as an installation featuring multiple layers communicating with each other. The physical installation itself, the web technologies running in the background driving the experience, various electronical components to achieve automation, and a whole branding and identity featuring deliberate design choices.

RESULTS_AND_IMPACT

Project Impact

The project reimagined a time-sensitive user interface with a focus on efficiency and clarity. Since users want to buy tickets quickly and intuitively, the design prioritized simplicity and speed. Feedback showed clear improvements over the existing system, though the project remained a design exercise without further development.

Personal Impact

To gather meaningful data, I conducted public interviews and used multiple research methods, including user journeys, personas, and system diagrams. The process emphasized the importance of understanding diverse user needs and made me aware that I may have unintentionally cherry-picked data in past projects. Overall, it was a highly insightful design thinking exercise.

GET_IN_TOUCH

andykohl3r@gmail.com

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